In an experimental trial class, Gaming the System, I led a team that was tasked to design a concept for a food truck, and pitch to industry experts. Little did we know that the winning team of the pitch would get the opportunity to bring their truck to life through a partnership with Roaming Hunger, a local Los Angeles food truck company.
After impressing the judges, including celebrity chef Daniel Shemtob, we developed menu, recipes, food order lists, pricing, branding, marketing materials, truck design, and launched for a one day only debut, selling out in only a few hours. All profits were donated to Swipe Out Hunger, a Los Angeles non-profit dedicated to battling student food insecurity.
After impressing the judges, including celebrity chef Daniel Shemtob, we developed menu, recipes, food order lists, pricing, branding, marketing materials, truck design, and launched for a one day only debut, selling out in only a few hours. All profits were donated to Swipe Out Hunger, a Los Angeles non-profit dedicated to battling student food insecurity.
