Founded in 2016, Bespoke Cyclery refurbishes and customizes abandoned bicycles for resale. All profits are donated to the Network For Teaching Entrepreneurship.
This three person venture was developed for the “Case Studies of Disruptive Innovation” class. The assignment was to develop a company with $100 in startup capital, create a product or service, and maximize sales in a one month peried. At the end of the startup test period, we sold 38 bicycles at a profit of $2,700. To date, sales have exceeded 120 bicycles.
In this project I managed:
- Supply chain
- Creative direction
- Manufacturing
- Customization of bicycles
- Customer relations
- Creative marketing
- Custom sales
